Volume: Vol-3728 PERSUASIVE-ADJ 2024 | Year: 2024

Paper: « paper9 | paper10 | paper11 »

Negotiating Creativity amidst Interactive Marketing: Understanding Persuasion Tactics of Virtual Influencer Marketing from a Developer's Perspective - Extended Abstract

• Arpan Yagnik dblp
• Manisha Pathak-Shelat dblp
• Bhakti Mehta dblp

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