Volume: Vol-3965 BCSS 2025 | Year: 2025

Paper: « BCSS25_Paper7 | BCSS25_Paper8 | BCSS25_Paper9 »

Is Technology Adoption More Than Just Utility? The Role of Social Bonding and Motivation in UTAUT

• Esther Federspiel
• Leonie Däullary
• Sebastian Müller
• Frieder Loch

97-111 PDF